In 2005 we set out to encapsulate the spirit of adventure and encourage a lifestyle that countered the growing culture of kids glued to a screen. We would just picture our boys rolling off with a bedroll on the back of their bike, leaving behind those kids hooked on playing video games indoors.

What we stumbled upon though, was a design that’s function was even important than its statement of intent. We could have just gone the whole hog and called it an Easy Rider.

Early Rider grew out of the dissatisfaction of Andy Loveland, a father who wanted to teach his son how to cycle, but could not find a suitable ride. So in 2006 he founded the Early Rider brand, whose concept quickly inspired many parents: learning to cycle on light balance and children’s bikes without training wheels.

Cycling promotes self-confidence, courage, a sense of adventure and vitality – skills that children should develop as they grow up since they help them to master life with all its challenges. Early Rider bikes are designed with this in mind. High-quality, lightweight components enable children to effortlessly enter their own independent mobility, and in no time they can ride their bikes over the trails as if they were born with them.